Napa Sonoma SBDCSanta Rosa and Napa, California

NAPA: Social Media Strategies & Tactics for Communicating Your Business 1 & 2 #72093

NAPA: Social Media Strategies & Tactics for Communicating Your Business 1 & 2 #72093

Wednesday, August 9, 2017 6:00pm to Thursday, August 10, 2017 9:00pm

Course Code #72093
Social media marketing is a very large universe and it can be quite overwhelming. By distilling it down into actionable pieces that align with your business goals, you can effectively use social media marketing to grow your business & loyal customer base.

Taught in 2 sessions, you will learn why social media needs to be a part of your marketing mix, how to keep your social media posting inspiration, and why having a strong foundation with clear goals will help you manage your social media activity.

•Why do we use social media to market our businesses? Philosophy, approach, do’s & don’ts, best practices and more.
•What do you want social media to do for you? Creating social media goals is critical to tracking success.
•Where should we be? Choose which channel is right for your business by identifying who you’re talking to, your internal resources and frequency for posting.
•What should we post? Create & curate content - we will identify specific listening tools, visual content creation tools, creating a content calendar and ideas on how to manage all of your assets & content.
•How do we get the most out of our social media marketing? Learn ways to grow your community, engage with your fans & followers and define your social media goals
•What do we do when we lose our spark? This class will equip you with tools to make posting and engaging easier and less time consuming to avoid stalling out and losing momentum. That’s not to say it won’t be work, but let’s make it manageable!

Students should already have a Facebook business page and be comfortable posting. Additional social media accounts are a bonus! Bring your laptop or tablet, social media logins and an idea of what social media marketing success looks like for your business. Training Fee: $90

PRE-PAYMENT IS REQUIRED FOR THIS TRAINING. To begin the registration process click on blue “REGISTER & PAY” button & follow instructions to register or log in if you have used SBDC services previously.  Click on “Training Events” in left column and choose your class and register. After your registration is complete, contact the Napa-Sonoma SBDC at (707)256-7250 to pay by credit card. To pay by check, please make your check payable to Napa Valley College and mail to Napa-Sonoma SBDC, 2277 Napa-Vallejo Hwy, BLDG 3300, Napa CA 94558.  If paying by check, please add course code # and student's name on the check.  Please note that your payment must arrive before the start of training to secure your space.

Valerie Bible
Napa Valley College
2277 Napa Vallejo Hwy BLDG 3300, Conf Rm

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.