Napa Sonoma SBDCSanta Rosa and Napa, California

SANTA ROSA: Winning with Google - Simple Search Engine Mastery for Everyone #72190

SANTA ROSA: Winning with Google - Simple Search Engine Mastery for Everyone #72190

Wednesday, November 8, 2017 6:00pm to 9:00pm

Course Code #72190
Most small business owners understand that having their website be found easily and often in the search engines is key to attracting people at the moment they are ready to buy, but the nuts and bolts of how their business can tap into that flow of new customers seems like "black magic". But it's really simple once you know how.

This SBDC workshop will help you understand what the search engines look for in a website to determine the "authority"of a business and how they determine when it is appropriate to show that business' website for a particular search. Often referred to as "search engine optimization" or "SEO", this series of simple steps lets you help the search engines in their primary goal - great search results! And your reward for helping the search engines is a steady flow of new customers.

We'll cover many important points of this SEO process in easy-to-understand parts:
- Determining your prospective customers "pain point" - the reason they searched online in the first place
- How "intent to buy" changes the structure of their search
- Technical problems that can kill online traffic to your website
- Putting more boxes of cereal on the shelf- creating content for search
- Identifying your competition and why you want to understand what they are doing (and how to be better than them)
- What to do now and what to do over time to create a great search engine profile
If your website isn't getting you the new customers you had hoped or you used to be doing great but not so much anymore, this workshop will give new life to your online marketing success.  Reference handouts will be included.

PREPAYMENT IS REQUIRED FOR ALL TRAINING EVENTS.  To register & pay by credit card, click on the blue "REGISTER NOW” button, and follow the directions to make your credit card payment. To pay by check, please make your check payable to Napa Valley College and mail to Napa-Sonoma SBDC, 2277 Napa-Vallejo Hwy, BLDG 3300, Napa, CA  94558.  Please note that your payment must arrive before the start of training to secure your space.  For questions or if you are having trouble registering & paying online, contact the SBDC Office at 707-256-7250. 

Valerie Bible
(707) 256-7250
Sonoma County Economic Development Board
141 Stony Circle, Ste 110 Conference Room
Santa Rosa

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.