Napa Sonoma SBDCSanta Rosa and Napa, California

Food Business Entrepreneur Training Academy (FBETA)

Food Business Entrepreneur Training Academy (FBETA)

Monday, January 23, 2017 6:30pm to 8:30pm

The Alameda County SBDC and the Alameda County Community Development Agency offer a free ten-part seminar on “Running Your Own Food Business” for participants interested in launching and growing food businesses in Alameda County.

In this series, you will learn the basics to start and grow your own food business. Do you have a great idea and a burning desire to start a food product or restaurant/cafe business, but don’t know how? This series will help turn your idea into reality.

Participants who attend eight of the ten sessions will receive a Certificate of Completion.

The sessions will run Monday and Wednesday evenings from 6:30pm to 8:30pm from January 23 through March 1 (no sessions on February 13 and 20).

Space is limited! Registrants must reconfirm attendance a week prior to the start of the course.

Session 1 - Defining Your Concept

In this session, we will discuss how to begin to take an idea for a new food company, and begin to explore how you can expand an idea into a business plan.

a. Product - What (distribution channel options)
b. Target market - Who
c. Unique Selling Proposition (USP) - Why
d. Defining Success - Bottom line,triple bottom line, environmental impact community impact
e. People
f. Shareholders/Stakeholders

Lee Lambert
(510) 208-0410
Alameda County Conference Center
125 12th Street 4th floor

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
English French German Italian Portuguese Russian Spanish

Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.