Napa Sonoma SBDCSanta Rosa and Napa, California

“Working with the SBDC has been great support and grounding in my business. I tend to fly above the clouds with my dreams and ambitions, and only hit the ground running to make things happen. Bouncing ideas off the SBDC has helped make them real.”

Christine George

BACKGROUND
Christine George is a professional Napa Valley artist who actually makes a very good living with her art - a worthy accomplishment in today’s world. She does this by combining a myriad of skills and talents, and has established a freelance art business that includes fine art, photography, graphic design, and teaching at art institutions.

Based on a lifelong love of horses, she has successfully crafted a niche in equine art, photography and graphic design. During her career, she worked at Landor Associates Design firm in San Francisco, and later started her own design business while teaching as assistant Department Chair for San Francisco Academy of Art University for ten years, and chairing the Corcoran College of Art and Design Department in Washington DC for 2.5 years. She currently teaches packaging design and is the Freshman Faculty Mentor at the Academy of Art University in SF.

CHALLENGES
Since moving to Napa Valley, the challenge was to establish herself as a Napa Valley artist, and enter the Napa Valley art scene with accomplishment and acclaim. She wanted to build her client base locally, plus expand nationally.

ACTIONS
Christine’s career includes a Clio and 2 Addy Awards in graphic design, which were won working on corporate and packaging identities with Coca-Cola, Dole, Tree Top, DiMare, and Jergens, to name a few. 

Based on this acclaim, she focused on Napa Valley equine vineyards and businesses and, in the past three years, has established accounts with Ghost Horse Vineyards, Black Stallion Winery, Conn Valley Vineyards, Bourassa Vineyards, Mainelli Family Olive Oil and Napa Caravan. She is currently “artist in residence” at Black Stallion Winery.

RESULTS
Christine has designed her print materials and her website.  She keeps her media current and her writing is superb. She understands the value of niche marketing and strategic alliances. Christine works her passion, extends her joy, and brings a great deal to the community.

ACCLAIM AND ACCOLADES
Christine has photographed and painted many famous horses, including Kentucky Derby Champions and Gandalf’s horse from Lord of the Rings. Her photography, oil paintings, and carousel horses have appeared in numerous national horse publications. She is one of the official photographers for the Kentucky Derby and the Triple Crown circuit. She shows in galleries throughout the United States.

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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.