Napa Sonoma SBDCSanta Rosa and Napa, California

“In over eight years of running a business, this is my first experience EVER with profit and loss statements or balance sheets. Now with careful planning, the business is set to increase income and decrease expenses in the coming year.  That’s the good news!  AND sales and profits are way up this year."

Jacque Barsotti

Background

Suite Treatments is an event design, rental & production company in Vallejo, California, an S Corporation with an eight-year track record. The business creates warm, inviting dressing rooms/lounge areas for musicians to relax before and after performances.  We’re talking The Fillmore and the likes of Elton John. The company specializes in design, décor, and hospitality for artists in the music industry all over the country.  Their services include event rental, management, and staffing for every occasion.

Actions taken

With the guidance of the SBDC, they created a new company logo redesigned their website, created web links with strategic alliances and reconfigured the website to be more searchable and SEO optimized.

Jacque and Rachelle established daily, weekly and monthly operations for the company including event procedures and proposal outlines for quoting new work.  They wrote a comprehensive business plan and power point presentation for the class and for the company. 

The marketing plan has a target list of existing clients, new markets, samples of proposals, a synopsis of competition and a list of vendor alliances. They created a target list of music promoters and producers in the Bay Area and nationwide, and will focus on niche services to these target markets.

The SBDC assisted Suite Treatments in writing a 26-page employee manual with extensive job descriptions and confidentiality agreements for all employees.  Suite Treatments hired a new accounting company to help with reconfiguring office files and organization of accounting.  During this same time, Jacque and Rachelle read over 200 resumes, interviewed and hired an Office Manager.  They established an interview process and created Operational and Human Resource Guides.

The SBDC also guided Jacque in restructuring and re-filing 2008 taxes.  Charlie and Ray helped with Quick Books reports and understanding P&L’s and determined net and gross sales from 2006 through 2009.

In addition to the work required for the NxLeveL course - reading, writing and researching the business plan – projects were never neglected.  During the 10-week course, Suite Treatments provided services for eight different events and festivals. 

Results

Suite Treatments is perfectly poised for growth and profit this coming year, reaping a bountiful harvest for all the hard work.

For more information about Suite Treatments email Jacque Barsotti atjacque@suitetreatments.com or visit www.suitetreatments.com for an impressive list of projects and clients.

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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.