Napa Sonoma SBDCSanta Rosa and Napa, California
Tedd and Ginny Ginn

Background

When Ted and Ginny Ginn decided they would like to start a business in the Napa Valley, they contacted the Napa Valley College SBDC. Their shop is staffed by employees who take pride in providing good service, are very friendly and helpful, and keep the place spotless. There is plenty of seating inside and outside, they provide lids for take-away treats, and they provide free WiFi. They worked with Small Business Development Center Advisors to determine the feasibility as well as to reassure themselves that the business would be viable.

Challenges

Ted and Ginny were new to the food business and received a lot of cautionary tales from SBDC Advisors and friends. They needed assistance determining the feasibility, best type of location, demographics and financial analysis

Actions taken

One of their first steps was to participate in the Start-up and Quickbooks workshops offered through the Center.  Ted worked with the SBDC to research his business ideas and to develop marketing and financial feasibility studies for each. 

Results

Utilizing the resources of SBDCnet, they were able to obtain targeted research that enabled Ted Ginn to identify and evaluate the needs of the Napa Valley customer base.  They examined industry financial statements, researched competition, looked at industry trends, and arrived at a decision for a business needed in the region: a frozen yogurt shop.  Ted and Ginny identified successful shops in the Sacramento area, visited them, were able to talk to the owners, and came away with valuable information that was incorporated into their business plan.

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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.