SBDCEvents

All Events

Napa-Sonoma SBDC

Nov 17 12:00 pm — 1:30 pm

Understanding Financial Statements and Managing Cash Flow

Event Details

The financial section of your business plan is an essential component of your business plan under current conditions. You’ll need projections to improve your chances of winning over customers, investors, or to obtain funding. The webinar covers the basics in understanding financial statements and managing cash flow. Learn how to read key financial statements, including the balance sheet, the income statement, and the statement of cash flows.

About the Presenter

John Degaetano

Presenter John DeGaetano is a former bank executive with a strong background in management and leadership. DeGaetano has extensive experience in administration, marketing, sales business planning, operations, project management and financial analysis.


John served as First Vice President and Regional Manager for a community bank in the Bay Area where he played a major role in the bank’s growth development. John, a graduate of Ohio University, earned the national designation Northern California’s State Star for his outstanding performance in assisting small businesses.

John is a certified NxLevel instructor in addition to advising new and existing business owners in the areas of business planning, finance, sales, and disaster planning. He is also the author of several books related to business planning, and lending.