Napa Sonoma SBDCSanta Rosa and Napa, California

SANTA ROSA: Marketing Storytelling #74679

SANTA ROSA: Marketing Storytelling #74679

Wednesday, March 13, 2019 6:00pm to 9:00pm

The missing ingredient in most marketing is the story. The story of your business. The story in the mind of the buyer. The story of how their life will be better after they buy from you. The story you tell and the version they hear. The story that is triggered when they see that beach shot on your web site, or smell your signature cinnamon scent when they enter your bakery.  This is a hands-on workshop. No writing experience is required.

Whether you sell muffins or plumbing services, making the sale depends on the story your buyer is telling herself. Features and pricing may be part of the decision, but she won’t buy unless buying satisfies an emotional goal. And the way to do that is through story.  Your job is to trigger these stories by crafting stories about your business but also through triggering sorties with words, images, fragrances and other sensory elements.

 This is a hands-on workshop. No writing experience or storytelling experience is required.

Course fees are due at the time of registration.  Seats are not confirmed until full payment has been received.  To register & pay by credit card, click on the blue "REGISTER NOW” button and follow the instructions. To pay by check, please make your check payable to Napa Valley College and mail to Napa-Sonoma SBDC, 2277 Napa-Vallejo Hwy, BLDG 3300, Napa, CA  94558.  Please note that your payment must arrive before the start of training to secure your space.  For questions or if you are having trouble registering & paying online, contact the SBDC Office at 707-256-7250. 

All training events require a minimum number of students and, therefore subject to cancellation 48 hours in advance of the training event.  Registered students will receive an email at time of cancellation. All fees are refundable up to 24 hours before training event.

Valerie Bible
(707) 256-7250
Sonoma County Economic Development Board
141 Stony Circle STE 110
Santa Rosa

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.