Napa Sonoma SBDCSanta Rosa and Napa, California

SANTA ROSA: Trademark Basics: What Every Small Business Should Know Now, Not Later

SANTA ROSA: Trademark Basics: What Every Small Business Should Know Now, Not Later

Wednesday, February 12, 2020 5:30pm to 7:30pm

Join Jason Lott from the United States Patent and Trademark Office (USPTO) for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks.

Topics that will be discussed during the FREE event are:

  • how trademarks, copyrights, patents, domain names, and business name registrations all differ.
  • the benefits of federal trademark registration.
  • why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
  • the importance of doing a complete search and whether an attorney should be used.
  • information on what the USPTO does in the federal registration process.
  • how to get free and reduced-price legal help when applying for registration.

To sign up, click on the blue "Register Now" button.

Valerie Bible
(707) 256-7250
Sonoma County Economic Development Board
141 Stony Circle STE 110
Santa Rosa

Need Help Starting or Growing your Business?

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.