Napa Sonoma SBDCSanta Rosa and Napa, California

SANTA ROSA: Trigger the Story your Customer wants to Hear #75955

SANTA ROSA: Trigger the Story your Customer wants to Hear #75955

Tuesday, March 10, 2020 6:00pm to 9:00pm

Never forget that your customer wants you to succeed. They want you to have the answer to their problems. They want that happier life. And, they hope you are the person to help them.

When they arrive at your web site or see your other marketing efforts, they have already begun a story about how you will be the solution. But are you using the words and images that will fulfill that story? And as you work with them will they experience that happy ending?

In this workshop we will look at the 3 most powerful ways to trigger customers’ stories and deliver the results they want:

•      Words. Finding the right words to trigger the desired story.
•      Images. How to look at the images you are using from a customer perspective.
•      The placebo effect. Review Marie Kondo’s success and how you can apply the same principles to your business products and services.

This is an interactive workshop where you will work on ideas for your business so be prepared with pen and paper to diagram your future. Feel free to bring samples of web pages, brochures, business cards or other marketing materials to discuss with the class.

Course fees are due at the time of registration.  Seats are not confirmed until full payment has been received.  All trainings require a minimum number of students, so all classes are subject to cancellation 48 hours before the training event begins if there is low enrollment.  All fees are refundable up to 24 hours before training event.  Please note that refunds for Food Safety trainings require a 48-hour notice.

To register & pay by credit card, click on the blue "REGISTER NOW” button and follow the instructions. To pay by check, please make your check payable to Napa Valley College and mail to Napa-Sonoma SBDC, 2277 Napa-Vallejo Hwy, BLDG 3300, Napa, CA 94558. Please note that your payment must arrive before the start of training to secure your space. For questions or if you are having trouble registering & paying online, contact the SBDC Office at 707-256-7250.

Valerie Bible
(707) 256-7250
Sonoma County Economic Development Board
141 Stony Circle STE 110
Santa Rosa

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.