Napa Sonoma SBDCSanta Rosa and Napa, California

Webinar | Marketing Storytelling Part 2: Hidden Stories

Webinar | Marketing Storytelling Part 2: Hidden Stories

Wednesday, August 12, 2020 2:00pm to 3:00pm

This is the second of a 2-part series on bringing storytelling into your marketing.  

It’s Not the Story You Tell That Counts but the Story You Trigger! People buy (or don’t buy) based on the story they are telling themselves of how this purchase will make them happier. Since each of these stories is living a secret life in your customer’s brain what can you do to create the story that will make the sale?

This workshop will cover the three important techniques you can use to influence hidden stories to create greater engagement and more sales with your desired audience.

  • Hosted by the Russian River Chamber of Commerce
  • Sponsored by the County of Sonoma
  • Presented by the Napa-Sonoma Small Business Development Center, Presenter: Janet Wentworth

Russian River Chamber of Commerce: (707) 869-9000


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.