Napa Sonoma SBDCSanta Rosa and Napa, California

Webinar | Online Marketing Strategy: Plan How to Engage Your Customers Online

Webinar | Online Marketing Strategy: Plan How to Engage Your Customers Online

Wednesday, January 6, 2021 2:00pm to 3:30pm

One of the most important online activities for most businesses is their email marketing strategy. Emails work hand-in-hand with your website to help you retain and 'train' your customers to engage with your business. In this course, we'll discuss:

  • How do I start an email program?
  • How do I get subscribers?
  • What makes a good email marketing campaign?
  • How do the email programs (MailChimp, ConstantContact, etc.) stack up?
  • What are some good examples I can follow?

Join Cathy Balach, Napa-Sonoma SBDC Strategic Marketing Advisor to plan your email marketing strategy.

Cathy Balach is a Bay Area business consultant with proven success in online strategy, online and traditional marketing communications, and business planning. She's a certified NxLevel instructor, teaching the 11-week NxLevel program for the SBDC. She's headed up three ventures of her own and has over a decade of experience helping business owners plan, start, and grow their businesses. Her expertise includes content development, graphic imagery, all things WordPress, and email marketing.

Napa-Sonoma SBDC
(707) 595-0060

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.