Napa Sonoma SBDCSanta Rosa and Napa, California

"I was running my business, but without enough marketing. Thanks to the SBDC, now I use social media such as Facebook and Yelp, and I now have a web page. I feel proud of the progress we have made because the SBDC gave us the necessary information. I have learned to work more effectively and [put into] practice what I’m learning. I recommend the SBDC!" 

David’s Shoe Repair

David’s Shoe Repair is a retail western apparel and shoe repair company located in the Roseland Community of Santa Rosa. Roseland is one of the County of Sonoma’s Redevelopment Areas, populated primarily by predominately Spanish speaking businesses.

David & Maria Quintana started David’s Shoe Repair in 1996. The Quintanas experienced challenges with declining sales, as have many other local businesses, due to economic factors. Working with the SBDC and taking advantage of the Sonoma County Façade Renovation Program, the Quintanas have been able to make progress toward growth despite the larger economic challenges.

Actions taken
Maria Quintana participated in both small business training and advisory services focused on business strategy and planning, financial management, and online/offline marketing. As part of this process, the Quintanas are working from a revised, integrated strategy positioning them for stability and growth.

To date, David’s Shoe Repair has expanded its strategic management, operations, marketing and public relations activities resulting in a 19 percent increase in sales.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.