Napa Sonoma SBDCSanta Rosa and Napa, California

“We love working with John DeGaetano, our Small Business Development Center advisor. He has helped us a great deal all along the way in determining a timeline of priorities, projected costs as needed for funding, financials review, strategic planning, and cash flow analysis.”

Joanne Hansen and Audrey Haglund

BACKGROUND
Old Chicago Pizza is a mainstay of downtown Petaluma that has the same reputation today for great pizza and great service that it had when it opened forty years ago.

CHALLENGES
The owners were ready to expand into a second location and wanted to add local delivery to the pickup service. They reached out to the Napa-Sonoma SBDC for help assessing costs for the new location and build out as well as financial planning and projections.

ACTIONS
Business advisor John DeGaetano helped Joanne and Audrey with the financial projections, determining funding required and estimates for the build-out, cash flow and sales estimates. A lot of time was spent on strategic planning to make sure the new location would have a good chance for success.

RESULTS
Joanne and Audrey obtained a loan for $100,000 and a $50,000 line of credit from Chase Bank to expand into a temporary second location while build-out for a permanent second location is completed. So far the expansion has allowed them to retain three employees and add three new employees.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.